Social Media Management
Social media has become one of the fastest growing industries on the internet. These networks enable people to communicate and interact with each other. Recently, companies have begun utilizing these networks to effectively connect with consumers on a personal level. This makes it easy to promote new products, as well as receive feedback about current products or services. With so many social networks already flourishing, it has become extremely time consuming to effectively monitor and manage accounts. Without proper management, social media accounts become worthless and can even become deleted due to lack of activity!
Social Road Media offers the perfect solution to establish and maintain your company's social media presence. Our team of social media guru's will create accounts, filling out your entire profile for each account. Additionally, our team will keep all of your social media accounts (Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, ect.) updated on a daily basis. This includes interacting through tweets, status posts, comments, and media. Through this interaction your accounts will soon gain "followers" or friends. You will quickly notice benefits, such as increased traffic to your website, when your company is completely engaged in the world of social media!
A custom Facebook microsite allows you to embed a full website directly inside your business’ Facebook page. A custom microsite is a great way to make your page stand out and allows potential customers to access all the features of a traditional website without leaving your business’ Facebook page - bringing everything your customers need together in one place.
Online Reputation Management
Millions and millions of people are taking to the internet to find new places to shop, eat and play. These people are also letting their friends know about their experiences, good and bad. A new age of social media allows people to praise the businesses they like but also allows them to express their disappointment and bad experiences. Site's such as Yelp, Angie’s List and Google have given people a voice, allowing them to turn to their trusted friends and find out what’s hot. Online reputation management is the process of finding out what people are saying about you and your business. More importantly, it allows you to respond. One bad review can turn potential customers away from your business even before they get through the door.
By monitoring and responding to what people are saying about you, you’re able to identify opportunities and change bad situations into sales. People turn to review sites to vent their frustration. In many of these cases what they say is meant to be malice and hurt a business they dislike. By monitoring people’s reviews you can let other readers know you are concerned about their experience and in cases of defamation or libel, you can have the bad review removed. Once someone posts an online review of your business it’s most likely up for good, the conversation is taking place whether you’re a part of it or not.
Search Engine Optimization (SEO)
Search engine optimization is the process of securing your website’s page rank, assuring that it appears on the first page of major search engines for certain keywords. SEO requires constant updates, such as adding new content and media. Also by using a method called link building, the relevance of your website will significantly increase on search engines. By exchanging links with other high-standing websites, you begin establishing your “reputation” with search engines.
The importance of SEO has skyrocketed over the past few years. Companies that are not actively maintaining their website receive limited website traffic. As soon as you begin to implement an SEO campaign, you will notice a huge increase in website traffic everyday!
Website analysis is different than analytics in the sense that it doesn’t involve monitoring traffic, but instead the layout of your website. This includes critiquing the color scheme of your layout, which should have a consistent, uniform flow. Additionally, we will review the overall functionality of your website. This often goes overlooked for long periods of time, and can have a severely negative impact on your page rank and sales. When your website has broken links you will loose valuable traffic!
Blogging is a great way to let people know the latest news associated with your business. Blogs personalize and humanize your business and are a great way to package your message in a fun, informative way. Blogs can be easily shared and re-shared. They provide another channel to get your message out and lets people know you are active and informed about matters within your field or industry. Blogs make great content for your business’ social media platforms. Consistent blogging is a great way to increase your websites activity and to enhance your SEO.
Monitoring the analytics of your website is vital if you plan on it being successful. Analytics primarily focuses on the amount of traffic your website receives. In order to optimize and improve your website, you need to first understand how much traffic you currently receive, and where that traffic is coming from. Is it search engines driving visitors to your website, or is it from exposure on social media sites such as Facebook and Twitter? Additionally, you can view the statistics to evaluate how much traffic you’ve received each month to see if the traffic is increasing, decreasing, or remaining consistent.
The optimization of your content will make or break your website. The content you write for your website should be “juicy”, filled with keywords and beneficial to visitors. The first step towards improving your content is keyword research. Without targeting specific keywords that you know are frequently searched, you are writing for an empty audience.
We will conduct the research to figure out the keywords and phrases that are relevant to your niche. By examining competing sites, a list of keywords can be generated to improve all content-rich areas of your site.
The first step when optimizing your website for search engines is to determine the keywords you plan to focus on. Content is the most important element on a website as far as search engines are concerned. Valuable content is what every person surfing the web is searching for. However, if you don’t choose relevant keywords which people are actively searching then you will have no success increasing traffic.
There are several steps when generating keywords. First and formost, you must determine what keywords people are actually searching. After learning keywords and phrases that commonly searched, you need to decide which will seem to be the most valuable, but have a low competition rate. Researching keywords is not an easy task, but without doing so everything you write for your website is a shot in the dark.
Search Engine Optimization is the best way to increase traffic on your website. Simply put, it places your business at the top of searches for key words on Google. Anybody who has ever used Google (and who hasn’t) knows that the first page listing results are the businesses they are likely to seek out. Very few people look past the first couple of page results. If your business does not appear on the first page of a Google search, then it is likely very few people will ever see your website.
Buy optimizing certain key words and phases, you will see your website climb to the top of what is called an “organic” search. For example, if you are a dentist in Las Vegas, you want your website to be at the top of a Google search when someone types in “Las Vegas dentist” to their search engine. SEO is an ongoing process but, done properly, can expose your website to people that may never find you otherwise.
Is the order that your website appears in an online search. If someone is looking for a product or service they will generally type in a phrase or word to a search engine. The results of that search will display a list of businesses that provide said product or service. Your page ranking is the order that your website appears in the search. If you are not on the first page, many people wont see it. By doing SEO, search engines recognize your website as the most relevant and you will start to see your page’s ranking climb.