Monitoring the analytics of your website is vital if you plan on it being successful. Analytics primarily focuses on the amount of traffic your website receives. In order to optimize and improve your website, you need to first understand how much traffic you currently receive, and where that traffic is coming from. Is it search engines driving visitors to your website? Is it from exposure on social media sites such as Facebook and Twitter? Additionally, you can view the statistics to evaluate how much traffic you’ve received each month to see if the traffic is increasing, decreasing, or remaining consistent.
The optimization of your content will make or break your website. The content you write for your website should be “juicy”, filled with keywords and beneficial to visitors. The first step towards improving your content is keyword research. Without targeting specific keywords that you know are frequently searched, you are writing for an empty audience.
We will conduct the research to figure out the keywords and phrases that are relevant to your niche. By examining competing sites, a list of keywords can be generated to improve all content-rich areas of your site.
The first step when optimizing your website for search engines is to determine the keywords you plan to focus on while generating content for your website. Content is the most important element on a website as far as search engines are concerned. Valuable content is what every person surfing the web is searching for. However, if you don’t choose relevant keywords then you will have no success increasing traffic.
There are several steps when generating keywords. First and foremost, you must determine what keywords people are actually searching. After learning relevant keywords and phrases, you need to decide which will seem to be the most valuable, but have a low competition rate. Researching keywords is not an easy task, but without doing so everything you write for your website is a shot in the dark.
Search Engine Optimization is the best way to increase traffic on your website. Simply put, it places your business at the top of searches for key words on Google. Anybody who has ever used Google knows that the first page listing results are the businesses they are likely to seek out. Very few people look past the first couple of page results. If your business does not appear on the first page of a Google search, then it is likely very few people will ever see your website.
Buy optimizing certain key words and phases, you will see your website climb to the top of what is called an “organic” search. For example, if you are a dentist in Las Vegas, you want your website to be at the top of a Google search when someone types in “Las Vegas dentist” to their search engine. SEO is an ongoing process but, done properly, can expose your website to people that may never find you otherwise.
Is the order that your website appears in an online search. If someone is looking for a product or service they will generally type in a phrase or word to a search engine. The results of that search will display a list of businesses that provide said product or service. Your page ranking is the order that your website appears in the search. If you are not on the first page, many people wont see it. By doing SEO, search engines recognize your website as the most relevant and you will start to see your page’s ranking climb.