Like traditional branding, online branding allows you to control the public’s perception of your business. However, unlike traditional branding - your message can be managed and modified in real time. Marketing campaigns can be tweaked as needed and you can get an immediate, measurable response. Your brand is one of your most valuable assets and in an age of interactive media you brand needs to be enforced in the digital domain.
Because social media has fundamentally changed the way we communicate - naturally to keep a competitive edge, your online presence has to keep up. People now expect to have direct contact with businesses through review sites, Facebook, Twitter and emerging interactive platforms. More and more people are reaching out directly to businesses through social media and expect an immediate response.
If people feel there is no one there to respond, they are likely to move on to the next business that is. Just like traditional public relations, there needs to be a person available pushing a business’ message and answering customers directly. Digital PR also allows you to reach out to other businesses and can nurture great B2B relationships.
Since so many people are now online on a regular basis, it has become very easy to see what trends are occurring. Knowing what is trending is a valuable tool for creating marketing strategies that work. Niche markets can be identified through online trends, which allows companies to target specific demographics. People are sharing personal information that allows businesses to identify potential costumers without wasting valuable advertising money on uninterested groups.
Everybody with a smart phone is using mobile applications. A variety of apps allow users to locate and share information about their favorite places. Mobile apps also allow people to find each other. Custom mobile apps can be created to allow your business to interact with new and existing costumers by rewarding them or creating incentives for them to keep coming back.